One World. One Game. Toolkit

The world is coming to Dallas, and this toolkit will help us show up with just the right amount of swagger.

We have a powerful opportunity to tell our city’s story with confidence and consistency. As a Host City, Dallas will welcome fans and media from across the globe who are eager to experience the culture, energy, and hospitality that define our city.

The One World. One Game. Toolkit equips our partners with brand-aligned, easy-to-use resources to promote Dallas as a welcoming, global must-visit destination. Inside, you will find approved messaging, language guidance, creative templates, downloadable assets, and cultural sensitivity resources designed to help you engage international audiences, stay compliant as a non rights holder, and amplify Dallas with authenticity.

Brand
Get Involved
FAQs

Brand Assets

One World. One Game. Logos
Download the vertical or horizontal versions of our One World. One Game. logo, available in both English and Spanish.
Download Logos
Printable Resources
Drink coasters, table tent, window cling and rack card templates for your use.
Download Resources
Dallas Promo Video
Download our Dallas Swagger promo video to help visualize the story of Dallas.
Download Our Video
Downloadable Maps & Resources
Downloadable dining map, hotel map, itineraries and more.
Download Resources
FIFA World Cup 2026™ Brand Guidelines
Use of the FIFA World Cup 2026™ intellectual property is strictly regulated and protected by FIFA’s global IP rights. Learn the Dos and Don'ts.
Download The Guidelines
Dallas Photos
Downloadable photos to help you promote the city.
Download Photos
Dallas Video and B‑Roll
Downloadable video to help you promote the city.
Download Video

How To Get Involved

Official FIFA World Cup 2026™ Dallas WhatsApp Channel
Your FIFA World Cup 2026™ Official Fan Info Channel for Dallas.
Join The Channel
Dallas Insider Passport
Your chance to connect with thousands of international fans, curious travelers, media and Dallasites looking to explore beyond the stadium and into our city.
Submit Your Interest
North Texas Business Connect Program
Local businesses have an opportunity to provide their goods and services to the North Texas FIFA World Cup Organizing Committee for FIFA World Cup in 2026™.
Community Engagement Playbook
Find inspiration and practical tools to help you prepare, participate, and make an impact in FIFA World Cup 2026™ Dallas.
Public Viewing Guidelines
Learn more about the process for requesting public viewing licenses for the FIFA World Cup 2026™.
View Guidelines
Perform at a FIFA-related Event
Submit your performance group or act for consideration to help bring energy, culture and creativity to events surrounding the FIFA World Cup 2026™.
Entertainment & Talent Registration

Frequently Asked Questions

FIFA World Cup 2026™ FAQs
From "What is the FIFA World Cup?" to "How can local businesses get involved?" and everything in between.