전 세계의 이목이 댈러스로 쏠리고 있습니다. 이 툴킷을 활용하면 우리가 딱 알맞은 자신감을 뽐내며 무대에 설 수 있을 것입니다.
We have a powerful opportunity to tell our city’s story with confidence and consistency. As a Host City, Dallas will welcome fans and media from across the globe who are eager to experience the culture, energy, and hospitality that define our city.
The One World. One Game. Toolkit equips our partners with brand-aligned, easy-to-use resources to promote Dallas as a welcoming, global must-visit destination. Inside, you will find approved messaging, language guidance, creative templates, downloadable assets, and cultural sensitivity resources designed to help you engage international audiences, stay compliant as a non rights holder, and amplify Dallas with authenticity.